Vsesvit Group Company offers a comprehensive trade-marketing service for brands of our partners. With the help of specialized merchandising agencies, which are industry leaders and proven in long-term cooperation, we can prepare and organize promotional event in store of any type and complexity: from regular support and rotation of assortment on the shelves to degustation and samplings.

The main purpose of degustation is to encourage tastings to purchase goods. During the tasting, the potential customer creates a favorable attitude to the product and the probability of the first purchase repeatedly raises.

Objectives, pursued by merchandising:

  • to cause a desire to entice potential customers to choose and purchase exactly your goods;
  • to build a customer loyalty to the outlet, to the brand and to the supplier;
  • to promote products in retail - sales endpoint - for new brands;
  • increase sales volume.